466 Sheaffer Catalog Of Desk Sets 1970s 39 Pages

Published by

rams

The Parker Pen Company
Janesville, Wisconsin

VOLUME XXII No. 2

March 20, 1934

BERT GREEN,

Famous Cartoonist, endorses the Vacumatic for his work

FVCIC oono

Co* •

-ot*°_t* -W -* l " »*i<Bi« "Too* l , t

10* "mo

to

^ 1

Courtesy Chicago Tribune

Bert Green is the au-
thor of the popular
"Love Letters of an In-
terior Decorator," ap-
pearing in Liberty mag-
azine and is the artist
who draws the "Kids"
cartoons for the Chicago
Tribune syndicate.

Above appears a sample of Bert Green's work, and to the left is a sample
of his judgment— and good judgment at that! Bert knows his pens.

As Advertised in The Saturday Evening Post March 17, 1934

EVER-VISIBLE INK SUPPLY

and 102% MORE OF IT

In a Revolutionary Laminated Pen of Rare and Exclusive Beauty

Quink Flasher Display No. 918

Made of wood and cardboard covered with metal foU; weighs— net 3
lbs., gross 4 lbs. Supplied free with an order for $40.00 list of Quink,
less discount. Specify whether the voltage of the electric current in
your place of business is 110 or 220 volts.

Analyze Handwriting
-We Give This

BOOK FREE!

Do you know that you can discover the
hidden traits of character in your con-
fidants and others, by the way they cross
their "t's/* loop their letters, slant their
words, etc.? Anyone ot ordinary intelli-
gence can apply the signs explained and
illustrated in this book by DeWitt B.
Lucas, a master graphologist

We will give this remarkable book abso-
luieiy fret with the purchase of a bottle ot
Parker Qum*. the marvelous new ink that
does what no other ink can do — cleans
vour pen as it writes— a Parker pen or
any other.

This ts due to a secret harmless solvent
in Quiri* that dissolves sediment left in a
pen by other inks. Come in for a bottle
today — then your pen will work like a
charm. Remove the reminder coupon now

SAVE THIS REMINDER

To get 50-cent Book FREE— ' 'Read-
ing Character from Handwriting"—
with the purchase of a bottle of Parker
Quink at

DEALER'S NAME

and Address

„ J

Dealer Ad No. 408, 2x5 Vz
Supplied free on request.

Quink Walnut Display No. 909

fliade of wood, finished in walnut Weighs— net 2 lbs,
gross 2 H lbs. Supplied free with an order of $20.00 list
of Quink, less discount. The stand accommodates 10 two-
ounce and 4 four-ounce packages of Quink and measures
approximately 12Hx6xll inches.

"Care to
analyzed m
cup o' coffee, ma'am?

have your handwritin'
exchange fer a

NEWSPAPER MATS and ELECTROS FREE

Tie up with Parker's national advertising and run these small advertisements over your own name
in your local paper. We can furnish free either mats or electros of these advertisements. Please indi-
cate which type you want and specify number.

Come and See Parker's Vacumatic Pen

VISIBLE INK SUPPLY

and 102% More of It

Sacless Marvel Won't Run Dry

in the midst of yoor writing —

Shows When to Refill

Now at only $5, as well as $7.50, we
can supply the revolutionary Parker
Vacumatic Pen in handsome Bur-
gundy or Silver Pearl, combined with
transparent Amber, that looksopaque,
yet when held to the light shows the
ink within. You can see days ahead
when your ink is running low. You

can refill at your leisure. Guaranteed
mechanically perfect.

Reversible Point writes your regu-
lar hand on the lower side, writes
hairline or extra fine on the upper side
for figuring or interlining. Whether
you intend to order or not, come and
see how remarkably it performs.

(Dealer's Name and Address)
Ad No. 403 - 4x6inches,

Movie Slide 48-D.

For those dealers who show slides in their
local theatres, we supply free the movie slide illus-
trated to the right, with the dealer's name shown
in the lower panel.

Has your pen
ever run dry

while you were writing?

VISIBLE INK SUPPLY

Would you like a pen that holds
102% more ink, and has an
ever-visible ink supply, so you
can see days ahead when it's
running low? Thus you can
choose your own time to refill
it — it doesn't run out of ink
without warning and send you
scurrying around in search of a
bottle of ink.

This is the'pen the world has
always wanted — it is now here
— Parker's revolutionary Vacu-
matic — the sacless marvel of
ultra-smart beauty, in Bur-
gundy and Silver Pearl, now at
$5. as well as at $7.50, as
formerly.

Guaranteed mechanically
perfect. Every kind of point
from hairline to medium and
broad. And every one marvel-
ously smooth and perfectly
formed. Latest models just in.
Come and try them — no obli-
gation.

(DEALER'S NAME)
Ad No. 402-2 x 5 inches.

HOLDS 102°cM0REINK/

jRirlcer

r ACVMATtC-¥^

The
Revolutionary
Pen

wtitm, to ax,

>5 <w 17"

PENCILS TO MATCH » ?.S0 «<•<*$ J. $0

VOUR NAME

Movie Slide 48-D.

like a rubber sue pen

The pace-makers of the new America in all walks
oflife are casting aside llieir old "model T" pens —
their rubber ink -sac pens — and pocketing Parker's
revolutionary Vac u ma tic — the only pen of its kind.

Jt holds 102% more ink than a rubber sac pen of
equal size! And its ink supply is ever visible, hence
shows you days ahead when it needs refilling. Thus
it won't run out of ink in I he midst of your writing
— won't delay, irritate or embarrass you — won't
force you to make excuses.

Invented by a scientist at the University of Wis-
consin, this miracle writer was developed by Parker
after pen inventors had vainly tried for nearly 50
years to produce it. Yes, 250 sacless pens were

arKer

'ACUMATIC-

Orer-Size Vocumatic Pen, $10; Pencil to Match, $3.50
Jet or Colored Trantparent Vocumatic Pen, $5; Pencil, $2.50

t won't quit on the job

patented before it, but sac-type pens continued in
higher favor because of the piston pumps, valves,
and old-time devices that seemed to be required in
sacless pens. But the Parker Vacumatic has none
of these — nothing to render it useless later. It's
guaranteed mechanically perfect —changes all pre-
vious not ions of a fountain pen — actually transforms
writing from a sluggish chore into a job you love.

Its barrel appears in a style entirely new — lami-
nated—built up ring upon ring of shimmering Pearl
and Jet, or Pearl and Transparent Amber that looks
like Pearl and Jet when filled with ink; yet when
held to the light, it shows the ink within— shows
when to refill. An ultra -smart Beauty,— design pat-
ented, hence wholly exclusive.

With this new -deal writer as their head assistant,
alert -brained people are now "going places" — gain-
ing new highs in learning and earning. Don't fall
behind the swift-moving times. Stop today at any
store selling pens, and see and try this latest wonder
of science. The Parker Pen Co., Janesville, Wis.

To get the best results from your new Vacumatic Filler
—or from any pen— use Parker Quink— the new, quick-
drying, non-clogging writing ink, with a secret solvent
that cleans a pen as it writes. At all dealers. If you
want to try before you buy Quink, send two 3-cent
stamps for 40,000* word demonstrator bottle.

on grams of rice and strands oi human hair with his
Parker Vacumatic "Special Purpose" point. These
points are created for specific needs of Stenogra-
phers, Architects, and Draftsmen, Engineers, Map
Makers, Music Writers, etc. Only 75c extra— look:

A / r/f c ,<£^

A. Super-fine, Rigid, Long Nib

£ # <? $ ,sus{ 7 J f <nm^//lf

B. Super-fine, Semi-Flexible, Long Nib

C. Super- fine, Rigid, Short Nib

D. Extra fiae, Rigid, Short Mb

Jf r $=Tll|l|S /^ii^tl^^Ui,

£. Music Point, Flexible, Long Nib
F. Extra Broad, Fast Flow, Sbort Nib

G. Stenographic, Pitman, or Mtuuon, Long Nib

/~) I* t J ^tf2_< , ^

H. Stenographic, Gregg, or Spencerian Sy»tem, Short Nib

3 2-
» a 2.

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The laminated VACUMATIC has a reversible point, which writes in
the regular way on the lower side and hair-line on the upper side. The
transparent VACUMATIC eliminates the objection of having a pen run
out of ink in the midst of writing — because its transparent rings tell you
when to refill. The ultra-smart style of this revolutionary Parker
VACUMATIC is unlike that of any other pen. Both the
VACUMATIC filling mechanism and the laminated design
are protected by Parker patents.

I

39

List Price

Transparent Silver Pearl
Transparent Burgundy
Transparent Black
Opaque Silver Pearl
Opaque Burgundy
Solid Black
Crystal

The new transparent VACUMATICs
in COLORS at $5.00 are an absolute
sensation with many people who can
not pay $7.50 for the Parker
VACUMATIC These remarkable
new pens are doubling the market;
—but, believe it or not, the laminated
model at $7.50 is the best seller.

V- i\

♦ \

77

35

569

575

193

171

671

Junior

Oversize

Standard

Slender

Oversize

Standard

Junior

Slender

Junior

pen

pen

pen

pencil

pencil

pen

pen

pencil

$10.00

$7.50

$7.50

$2.50

$2.50

$5.00

$5.00

$2.50

39

37

35

173

171

671

49

47

45

183

181

681

29

27

79

77

75

579

575

89

87

85

589

585

69

67

569

163

161

661

193

THREE PARKER QUALITY LINES

l«*.r and Park««e De L»« lines. The Parked p.„ b n»d, !„ .TZJErt s^^fy

*¥1

er Challenger

List price

Black

Burgundy

Grey

Green

Standard Slender

pen

pen

Pencil

$2.50

$2.50

$1.25

259

257

757

279

277

777

289

287

787

299

297

797

Deluxe

Standard

Slender

pen

pen

Pencil

$1.75

$1.75

$1.25

Black

355

351

851

Burgundy

375

371

871

Grey

385

381

881

Green

395

391

891

Standard

pen Pencil

$1.25 $ .75

Black 303 803

Burg. 323 823

Grey 313 813

Green 333 833

List Price
Black
Burgundy
Jade- Green

Senior
$7.00

17
57
107

Numbers in Duofold Pen and Pencil Range

PENS

Junior
$5.00

13
53
103

Lady
$5.00
12
52
102

Juniorette
$5.00

11
51
101

PENCILS

Senior Junior Lady

$4.25 $3.75 $3.25

517 513 512

557 553 552

607 603 602

Juniorette
$3.25
511
551
601

Parker Desk Sets

Parker Desk Sets combine both beauty and utility. They are made from a large variety of materials-
Italian marble, Pedrara onyx, green Brazil onyx, and black Vitrolite — and are obtainable in a wide as-
sortment of sizes and prices.

The Parker patented ball and socket action permits the pens to lie flat,
remain upright, or tilt in any direction. The air-tight socket-bowl keeps the pen point moist and ready
to write the instant the point touches the paper. The list prices shown are for base and taper only,
without pen.

BASE EEG
10 x 5"
Green Brazil Onyx
List Price $11.00

BASE EEO
10 x 5"
Pedrara Onyx
List Price $9,00

BASE GM

3x2*

Italian Marble
List Price $3.00

BASE K
4x3%*
Black Glass
List Price $4.00

BASE GO
3x2"
Pedrara Onyx
List Price $3.00

BASE KG
4 x 3%',
Green Brazil Onyx
List Price $5.00

BASE KR
4x3%
Red Morocco Marble
with Black Belgian Onyx
List Price $5.00

BASE KO
4 x 3%"
Pedrara Onyx
List Price $4.00

BASE KM
4 x 3%"
Italian Marble
List Price $4.00

BASE KW
4x3%

White Pedrara Onyx
with Black Belgian Onyx
List Price $5.00

Parker Desk Sets

ErtkiT d IM! " C,la - Thus ' J™ •"*» to offer m almost unlimited asa.rtLS ot*dS LT!^

BASE FFO
12 x 6"
Pedrara Onyx
List Price $10.00

Base FFG
12 x 6"
Green Brazil Onyx
List Price $12.50

BASE AM
6 x 3%*
Italian Marble
List Price $6.00

BASE A
6 x 3%"
Black Glass
List Price $6.00

BASE AO
6 x 334"
Pedrara Onyx
List Price $6.00

BASE AG
6 x 3K"
Green Brazil Onyx
List Price $7.00

BASE AA
6 x 3%"
Black Glass
List Price $7.50

BASE AAG
6 x 3%*
Green Brazil Onyx
List Price $8.50

BASE AAO
6 x 3%"
Pedrara Onyx
List Price $7.50

BASE AAM

6 x 3%'
Italian Marble
List Price $7.50

As Advertised in The Saturday Evening Post April 14, 1934

"ITS VISIBLE
COLUMN
OF INK-

Like the Gas Gauge

on Your Car-
tels You Choose Your Own Time
to Refill -Ends Running Dry!"
says

Not only does Parker's revolutionary Vacumatic
hold 102% more ink than a rubber ink sac pen of
equal size, but it also shows you days in advance
when your ink supply is running low.

Hence it doesn't suddenly go dry in the midst
of your writing like a sac-type pen — you don't
have to rush around without warning, hunting up
a bottle of ink. You can choose your own time to
refill it — when and where ink is handy — with the
kind of ink you prefer.

Literally thousands of college students, instead
of carrying bottles of ink and old-type fountain pens
to tests and exams, as formerly, now carry only
the Parker Vacumatic Pen. They fill it and forget it,
knowing that this new marvel will write a hook

Uelieve It or ATot/

by

PARKER'S

VACUMATIC PEN

WONT

RUN DRV
UNLESS YOU
LET IT.

^/ old -time parts abolished
* by this revolutionary pen
due to a Basically new invention

- THE VACUMAT/C FILLER.

giiminatesthese8SacFbferts \ gliminsfesihese6

Fbmp Pfen ferts

ants, housewives, salesmen, and stars of stage and

screen.

Wholly ISeiv Beauty — Alluring Style

A famed designer created this laminated Beauty
— ring upon ring of Pearl and Jet, or Pearl and
Transparent Permanite that has all the velvety
shimmer of opaque laminations when filled with
ink, yet reveals the ink within when held to the
light. A style so utterly original that design patents
were granted — hence it*a wholly exclusive.

Now that the world can have the sacless pen it
has always wanted, rubber sac pens and piston-
pump types are being laid aside as rapidly as silent
pictures went out when talking pictures came in.

You can't imagine the convenience of having
this unique All-Purpose point that writes your reg-
ular hand on the lower side; and, if you want to

'ACUMATIC-

Ov#r-Sixe Vacumatic Pin, J 10/ Ptnci/ to Match, $3.50
Ut or Colored Transparent Vacumatk Pen, |5; Pencff, $2.50

HE
DIP THE

IMPOSSIBLE'

George 5. Parker

WAS WILLING TO PRODUCE A
SELF-FILLING SACLESS PEN

ONLY ON ONE CONDITION -
THAT UNLIKE OTHER SACLESS PENS
IT SHOULD NOT CONTAIN ANy
PISTON PUMP OR VALVE -NOTHING
THAT HE COULD NOT GUARANTEE
MECHAMCALLY PERFECT /VQi
MAKERS SAID THIS WAS IMPOSSIBLE.
BUT THE VACUMAHC IDEA PROVED OTHERWISE

LESS IHANAOlALSiZB

DUE TO EXTRA SPACE GAINED/
6Y ABOLISHING OLD PARTS THIS
PEN HOLDS \OX% MORE' INK
WITHOUT INCREASE IN SIZE!

figure or make notations between lines, writes hair-
line or fine **vhen you merely turn the pen oven

"And what a point!" exclaim those who try it.
Precious Platinum and Gold, tipped with a polished
pellet of rare Iridium, perfectly formed on both
sides, smooth as a watch-bearing, and slightly turned
up so it cannot possibly scratch or drag— even be-
neath the pressure of big-fisted writers.

Give your hand the pleasant adventure of trying
this at any nearby pen counter. All stores that sell
pens are demonstrating this new wonder of science
daily. The Parker Pen Company, Janesville, Wis.

New Ink Creation Makes
a Pen a Self-cleaner

Parker QumA-a marvelous new
writing ink-contains a harmless
solvent that makes a fountain
pen clean itself as it writes* For
Qxxink dissolves sediment and
gum left by ordinary inks. Hence
your pen starts quickly— every
time. You never have to shake
it to start the flow. Ask your
dealer for this new pen-cleaning
ink. Or send two 3-cent stamps
for 40,000- word bottle to try.
Quink dries so quickly on paper,
you don't have to stop and blot
Try it. Remember the name,
Parker* Quiwjfe— quick -starting,
quick-drying, pen-cleaning.

NEV ^R CLOGS

Mb

RIPLEY AGAIN enlisted by parker

to feature in extensive VACUMAT1C advertising campaign

Robert L. Ripley, of "Believe It Or Not" fame, in his search for the "different" discovered the
miracle pen-the Parker VACUMATIC. When Ripley's endorsement of the Parker VACUMATir
was published last year, millions were convinced by his forceful style of Dicturization RinW*
"Believe It Or Not" feature is followed daily by over ELEVEN MILLION ^SS^^t^

AGAIN IN 1933

Parker Led the Fountain Pen field
in National Advertising Volume

27.3%

This comparative chart shows the percentage of the
total expenditures of the major pen companies for
magazine advertising during 1933. (Pen, Pencil,
and Ink ads included).

These statistics do not include advertisements in
newspapers in which Parker took additional and sub-
stantial space during 1933, particularly during the
Fall and Christmas season.

341

WATERMAN

11.6%

WAHL

11.0%

SHEAFFER.

, 3.1%
CARTER CONKLIN

The above figures, covering 1933 magazine advertisements of fountain pens,
pencils, and ink were compiled by the Advertising Record Company, Inc., New
York, publishers of National Advertising Records,

Parker Among 150 Leading Advertisers

According to the Advertising Record Company, Incorporated, Parker was the
ONLY fountain pen manufacturer listed in 1933 among the 150 leading National
Advertisers of the year.

Parker's major advertising program last fall was largely in rotogravure space
in NEWSPAPERS. Despite this fact, Parker was still among the 150 leading
MAGAZINE advertisers, conclusive proof of Parker's leadership in advertising
as compared with that of other pen manufacturers.

Watch Parker in 1934 !

WHY does this Theater
get the Crowd?

WHILE this one gets
a Few at Half Price?

PICTURE

WHEN YOU HAVE A STAR PERFORMER

DON'T KEEP IT A SECRET

SHOW THIS
NEW DISPLAY

i 'SSrVACVMATIC^'

SENT FREE
ON REQUEST

PEN W PENCIL

Parker Window Display No. 927

This beautiful window display will work for you every day in the year and bring in VACUMATIC Pen
business. The birthday caption on the center panel is effective at any season. There are as many birth-
days a year in your community as there are people. Note that the two side panels have a shelf on which
to display a VACUMATIC Pen and Pencil set. This display is sent free on request to any Parker dealer;
please specify Display No. 927.

GOODS WELL SHOWN..

Parker displays are the "stop signs" which remind passersby of their inten-
tion to buy the VACUMATIC pen,— the miracle pen which they saw adver-
tised in the newspapers and magazines.

Mr. C. C. Davis of Huber's, one of the finest pen shops in Cincinnati, Ohio, reports excellent sales
with the new Vacumatic. "The results obtained by your national adevrtising, by us, covering your
VACUMATIC fountain pen have been gratifying. We sincerely hope you will continue with same,
and will promise you our fullest cooperation, as what we need today is a fine piece of merchandise,
backed by national advertising, such as you have."

Above: The beautiful display recently shown in a window of Mandel Brothers Store on State Street, Chicago,
Illinois. The Animated Vacumatic display attracted large crowds and created many sales of Pens and Desk Sets.

..ARE HALF SOLD!

Window displays will always attract attention PROVIDED they are "newsy,"
novel, and interesting. That isrwhy Parker VACUMATIC Windows are pro-
ducing results for thousands of stores like those shown below. The Parker
VACUMATIC is News— Revolutionary and Sensational— and GOOD News
to all who write.

Newman Drug Company of Louisville, Kentucky — one
of the oldest as well as most reputable drug stores,
writes:

"Within forty-five minutes after the Vacumatic dis-
play was installed, I sold $26.00 in Parker merchan-
dise. I sold more Parker merchandise in the past five
days than I ever had in a like period"

Mr. E. W. Skidmore, shown above, of
the D M. Read Company, a leading de-
partment store in Bridgeport, Connecti-
cut, finds the Animated Vacumatic Dis-
play an aid in building up sales. He re-
ports a very substantial increase in Par-
ker Pen sales, since its installation.

This attractive display appeared in the
window of The Kay Jewelry of Oakland,
California, with fine sales results:

The animated display gave a full and
comprehensive story to the window
shoppers.

Gustave Fischer Company, prominent stationers of Hartford, Con-
necticut, wire: "Sales so unusual from this window we decided to
carry and feature complete line."

Appearing in Liberty March 17,1934

MISS BRIGHT WINS A RAISE

WHAT DID YOU
DO TO MY PEN,
MISS BRtOHT*
JT NEVER. WORKED
SO WELL BEFORE.,

NEXT MORNING

MERELY FILLED
IT W/TH THAT
MARVELOUS
NEW INK THAT
CLEANS A PEN
AS IT WRITES,

FiNE WORK!
YOU CETA
R.AISE, WHATS
THE NAME
OF THIS
MIRACLE INK?

^PARKER QUINK\
THEY SAY/T
CONTAINS A
SECRET SOLVENT
THAT DISSOLVES
SEDIMENT LEFT
BY ORDINARY iNkS.

NO MORE CLOGGED UP PENS

Yes, it is true. Parker QumA— a new discovery in writing ink
— is a miracle of chemistry— contains a rare solvent that
makes it do what no other ink can do— makes it clean a pen
as it writes,— a Parker pen or any other. Your pen will start
quickly— every time.

Q

'Parlter w

wink

Made by the makers
of the celebrated
Parker Pens

FREE!

(TEAR OUT THIS
REMINDER)

Send Parker the top of the carton that
come* around every bottle of Quink, with
your name and address, and Parker will
mail you FREE, postpaid, a 50-cent copy
of DeWitt B. Lucas* Giaphology Book
telling you how to analyze handwriting—
discover secret trait* of character from
the way people cross their 'Vs/' aUnt
their words, loop their letters, etc. Ad-
dress The Parker Pea Co., Dept. #W,
Janesville, Wisconsin.

Quink sales are forging ahead as a result of Par-
ker's nation-wide advertising in mass circulation mag-
azines. At the left is illustrated one of the typical
advertisements appearing in the Liberty, Saturday
Evening Post, American Weekly, Good Housekeeping,
and Collier's.

QUINK DISPLAY CARTON NO. 923

This is the new Quink display carton for two-ounc
bottles. Its brilliant red color gives a flashing contrast
to the blue Quink cartons. The display opens into
three sections and thus makes a firm counter stand.

One Quink display carton No. 923 is included free
with every order for three dozen two-ounce Quink.

List Price

Packed

Size

Dozen

Gross

in Carton

2 oz.

$ 2.00

$ 24.00

3 dozen

4 oz.

3.25

39.00

2 dozen

% pint

- 6.00

72.00

6

Pint

9.00

108.00

6

Quart

15.00

180.00

6

Parker Quink

is made in two kinds-

-permanent

and washable.

Six permanent colors :

Blue-black,

Royal Blue, Black, Green, Red, and Violet.

Lasts as

long as

the

paper it is

written on. Two washable

colors :

Blue

and

Black.

Washable from fabrics and

fingers with soap and water.